Employees from KT&G's overseas offices spent six days in Korea in June 2025, in a program hosted by KT&G and organized by Better World.
From 15 to 20 June 2025, 25 people from five countries visited Korea for the 2025 KT&G Impact Makers program, hosted by KT&G and organized by Better World. The participants came from Russia, Armenia, Uzbekistan, Indonesia and Kazakhstan. All were employees of KT&G's overseas offices who had been selected as outstanding staff.
KT&G Impact Makers is a social contribution program of KT&G. It invites staff from the company's overseas offices to Korea so that they can experience Korean culture directly and take part in exchange. In the recruitment notice for the 2025 program, Better World sought five supporters to accompany the participants through the schedule, each guiding between three and seven people and communicating mainly in English.
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Over the six days, participants tried K-beauty and taekwondo, made kimchi as a volunteer activity, had a picnic by the Han River and toured Gyeongbokgung Palace. Photographs from the week show the group wearing hanbok in the palace grounds and making kimchi in aprons, hairnets and masks.
The schedule also set aside time for discussion. Participants of different nationalities shared the difficulties they had met because of cultural differences when working with Korean colleagues, and talked about how to communicate well across different cultural backgrounds. During the visit they also saw the results of KT&G's global business and of its social contribution work.
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Better World wrote in its report that it hopes the week will help participants and their Korean colleagues understand each other better and communicate more smoothly once the participants are back at work in their home countries.
